5 Ways Freelancers Keep Loyal Clients
Posted on January 29, 2018 by Foxhole Admin
Getting into the world of freelancing is daunting, but staying in it is a whole different animal. Having a long-term career in freelancing means graduating from the one-off gigs and building a solid base of clients that return any time they are in need of services you offer. Here are 5 simple ways to build loyalty with your clients and make them love working with you:
- Be Consistent
One of the pitfalls of being a Freelancer, which happens to be its upside at times, is that you control your time and your workload. Though being able to schedule vacations whenever you want to is pretty awesome, some freelancers tend to play fast and loose with their work output, and one of the top turn offs for clients is an unreliable worker. Consistency in your quality of work, get backs, and availability will surely bring you lots of repeat clients.
2. Be Professional
Tied to being consistent is being professional. Just because you don’t operate under a company, it doesn’t mean that you don’t need to professionalize the way you run your business. An easy way to do this is to provide clients a brief or an SLA (Service Level Agreement) that includes all the details of your working relationship, such as your rates, scope of work, turnaround times, number of free revisions, any additional fees and payment terms. This not only ensures that your client knows what to expect with every project, but also helps you stay consistent in the level of service you offer.
3. Know and Understand Your Client’s Business Goals
Clients don’t keep working with a freelancer just because they’re “a good writer” or “a good graphic artist”. They keep working with freelancers who understand their business goals and help them achieve it. If your client aims to increase the number of clicks on their ads from mobile phones, you don’t just create an ad layout that you think looks great but make sure they’re optimized for viewing on small phone screens. If your client wants to drive traffic to their website, make sure your content contains keywords that ensures their site comes up at every relevant search. At the end of the day, producing results that help clients improve their businesses make you an invaluable asset to keep.
4. Help Them Help You
After a few projects with clients, send them a message and ask for a quick review of your services. It’s a great opportunity for you to know if their happy with your work and it’s an avenue for them to express any improvements you can still make. It shows that you care about them getting the best service and makes sure they don’t go looking for it anywhere else.
5. Set Up Shop The Right Way
Working from home when starting your freelance career is the best move to save any income you’ll start to get, but once you’ve got the momentum, find a more conducive environment. Coworking spaces are great for freelancers because they provide everything you’ll need to get to work right away. How many times has it happened that you had to scout three different coffee shops just to find the one with not a lot of buzzing people, a table nearest to an outlet, and cheapest but fastest Wifi connection? Just this journey alone hurts your workflow, and you haven’t begun actual work. Coworking spaces give you the peace of mind in knowing that you’ll always have the space and environment you need to get things done.
We’re throwing in one last piece of advice!
Never, EVER, talk bad about any of your clients. All freelancers come across the occasional difficult client, and as hard as it is to stop yourself from going on social media and airing out a snarky comment, you’ll have to bite your tongue and move on. Even if you intended to make a blind item out of it, calling out an anonymous client makes other clients (new and existing) wonder if you talk bad about them as well. Settle all disputes and disagreements professionally, and clients will never think twice about sending work your way.
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